Music & Livestreaming (License Selection and Best Practices) - Video & Transcript

These are the questions answered and topics covered in this portion of the class.

• Which license do you need?
• How do you know if the title you want to use is covered?
• Best practices
• How to correctly display your copyright and licensing information in your videos?
• How to add correct information in the video description on Facebook live and YouTube live?

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Sierra:
Thank you, Brenda, for that great overview and introduction to One License. So now that you have this background information and you know you need a license, where do you start? So I'm going to go ahead and take you to our homepage and I'm going to show you some processes that can help you find which license you need.

All right. So once you're on our homepage, I know Katie shared this link in the chat, so it is there for you. I recommend starting with going to our, how it works page. Once this loads up, there's all sorts of great information here about the different licenses we offer, some tutorial videos, which are excellent resources if you're just getting started and the infographics. This is something new that we are offering and I highly recommend when you're making this decision as to which license you need, that you look at our, Which Music Copyright License Do I Need, infographic. And when you're looking at this, you will be able to decide or find which license you need based on two simple questions. And it is loading. So thank you for your patience.

The first question it will ask you is, "Are you meeting in person or are you meeting online?" And once
you'll be able to answer that, you can say, "Yes, we're meeting in person only," or "We're meeting online only," or "It's a mixture of both." I know that is an option for a lot of people right now. Personally, the congregation I work with is only meeting online right now.

The second question is asking if you are reprinting your texts or music notations in any way. That can
look like it could be included in a bulletin, a worship aid, or maybe even it's a projection, or you're
adding it to your video to help encourage people to be singing along from home. You can answer yes or no to that, and that will lead you to which license you need. You will see that you can either have a
limited podcast streaming license, or a annual plus podcast streaming license bundle. I'll go ahead and share this link in the chat while Katie takes it away to tell you a little more about these licenses.

Katie:
Awesome. Thank you Sierra. So once you've taken a look at those great infographics and figured out
which license is the best fit for your organization and what you're doing with worship right now, then
you can start to really take advantage of all that these licenses allow you to do. So, regardless of what
type of license you decide on, a really great place to start is making sure that the music that you like to use is covered under those license permissions.

So in general, if the title is by one of our member publishers and that member publisher participates in our podcast streaming permissions, then you can be relatively confident that that title is going to be covered. All of our member publishers have complete control of their own catalogs and what they add to our database, including downloads or what they allow for their own catalog.

So there are occasionally exceptions to what's covered, but you can easily search our website for your favorite titles, even before purchasing a license. And then once you have purchased the license and are able to log into your account, we have even more tools and tutorials that will help you to make sure that the music you're using is covered.

You are going to want to keep in mind, our podcast streaming license are designed to allow you to
record or live stream original content that you or someone in your organization has created. Your
license doesn't allow for the use of master or professional recordings within your videos, nor can you
use, say a YouTube link or a lyric video that you didn't create within your worship video. You can get
permissions for master recordings, but those need to be obtained directly from the publisher and/or the copyright holder. In the case of those YouTube videos, you also need the permission of the creator of that video that you want to use.

So here are just a couple of helpful specifics on how to go about using each of our podcast streaming
licenses. The limited podcast streaming option is indeed limited in that it doesn't allow for any reprinting of any kind. No texts, no melody, nothing like that. This license gives you the correct permissions for those copyrighted titles that you're hearing in your live stream, right? So you're covered organ prelude and postludes, piano music, choral anthems, the singing of those hymns, not the reprint of them. But you're welcome to put those services on any platform that works for you. So Facebook, YouTube, your church's website, Zoom, Vimeo, anything else you can think of. We've also recently had questions, it's just fine to have them multiple places. Facebook and YouTube and your church's website, all of that is just fine.

The other option is that annual and podcast streaming bundle license. This option is going to be the
most versatile and comprehensive as far as what you need to combine reprint with those podcast
streaming permissions. This bundle license allows you full reprint permissions, as well as provides you
with those correct permissions for what the license does. Right? All of the music you're hearing in these videos. This is a really excellent option for those of you who maybe are holding small in-person
gatherings at this point, and you're printing a worship aid or projecting the texts for the hymns for that, but you also have a service you're putting online, right? So you need both sides of those permissions.

This license is really versatile in that it also gives you the option to include the text in your online service, or you could email the worship aid to your congregation each week. Or maybe for folks that have a little more tech savvy congregations, you could even create a password protected space on your website where folks can go and download that hymn, text and melody line, and have that with them when they're participating in your zoom service.

So there really are so many options to be able to make these licenses work for you. There's so many
creative ways that folks are finding to put these licenses to use. So now I'm going to turn things back
over to Sierra, and she's going to share some really specific examples of all of those best practices for posting and holding these live services online.

Sierra:
Awesome. Thank you, Katie. Yes. When it comes to just putting your services online and making sure
that you are, dare I say the scary word, in compliance, it's all about displaying your permissions. And so I'm going to share it with you, just a little graphic I put together for you all today. So this is what we're talking about when we're saying displaying your permissions. You need to be displaying the copyright information for all of the music included in your service. Let me repeat, all the music. I know generally when it came to reprint, before we were streaming online, we were used to reporting and sharing information for congregational song only. But when you are streaming your service, all the music. So the preludes, the postludes, choral anthems, et cetera, all the music. All the copyright information for those songs need to be included. You also need to include a line about your One License licensing permissions. So this is the information that you need to be including in your service. And yes, we will make sure that you get a copy of this graphic for your use.

So some ways that this can be shown in your worship are just, you have all the options available to you. I've seen people put it in a slide in the beginning or end of their service. If they have editing capabilities, some people add it to the song title themselves. I'm going to pull up a blog post. This is our blog, news.onelicense.net, and I'm going to pull up our, Not Just a Quick Fix article that Katie and I got to work on. This has some great examples of what this can look like in your service.

So scroll down here and you will see for editing, yes, we've got this example of a slide that was included at the end of a service that I got to work on. And you'll see all the copyright information as well as their One License permissions.

This is another example. They put it under the title of the song while they were introducing it, that is
another option. Again, the options are endless, however, you do it. It's up to you. We just ask that the
information is there.

For those of you who do not have editing capabilities, and you're just setting up a camera or a phone or a computer and saying, "We're going live now." Totally get it. That's a great option for some people. When you're doing that, you still need to include this information somewhere and we recommend that you add it to the description of your video. So this is what it would pop up like on Facebook. This is key. This helps let Facebook, YouTube or whoever you're using, lets them know that you have permission to share this copyrighted works. Even if you are including it embedded in your videos, such as these slides, we recommend that you put this information into the description of your video as well, just to help deter those bots that are listening and screening your videos.

Now, if you don't know where to look when you're going live, and you're like, "I don't know where to
put the description." Let me show you. So you're on Facebook and you say, "Let's go live." The screen
will pop up with all the information you need to get started. Over here, on the left side, you will see a
place to put your title. Right under it where it says, say something about this live video, that is where you're going to want to put the description information. So you can say, "Hi, welcome to our service. It's the first Sunday in Lent. Here are the songs that are used." List the copyright information, and then follow that with your One License licensing permissions.

On YouTube, it is a little different. Let me go ahead and show you what that looks like. You'll say, "Create and go live." They will ask you if you want to go live right away and if you want to use your webcam, et cetera, so let's go ahead and start that. "Yes, let's go." Don't worry, we're not actually going to go live on my YouTube channel. But you'll see that you can put the title here and again, the description part is not super obvious at this point. You need to hit, more options, and it will pop up below add description. So again, this is where you're going to want to share that copyright information and your One License licensing permissions.

Now, once you've done all of that, you are set. You have done your video. You are good to go. What
now? Report. Please make sure that you are reporting. This is like instrumental to what One License
does. Your reports allows us to pay out royalties to the publishing companies, the authors, the
composers, the artists that are working on this. And those royalties allow them to then go back and
make more beautiful works for us to be able to share in our worship services.

So, those are my best practices for you. I hope that is helpful.